I doubt that the cottage industry retailers
are becoming filthy rich in their businesses! Look at the owners: They are outdoors folk, most of them probably had an "Ah Hah!" moment while hiking and acted on that idea with a sewing machine.
I have dealt with Hammock Gear, Jacks R Better, and 2QZQ and I believe that most of these folks periodically have sales or specials. Be patient, and good things will come around.
And If you need it NOW, these folks will bend over backwards to accommodate you. You will not see that level of customer service in a big box outdoor store.