I am happy to see that the Hammock Forums community is discussing my project.
I do not intend to be contributing to the forum at this time. However, if you would like to post my response, please feel free to do so.
I am familiar with the forum, and in the past have used set ups that I am sure many of the members are using today.
I originally designed the Rapid Hammock to be used by myself and my family. The Whoopies and tree straps I was using previously were just too complicated for them to figure out.
I guide youth wilderness trips in my spare time, and realized that hammocks were inspiring them to spend more time outdoors. Since then I realized that I wanted to design the hammock to be a tool to get more people introduced to spending time outdoors. It is by no means a replacement to custom setups, nor is it the hammock choice for everyone. It is a hammock that is fast, simple, easy to carry, and adjustable.
For the suspension I decided to use cinch buckles, not revolutionary to the hammock world, but a simple and adjustable solution. Instead of carabineer or looped ends, I integrated additional cinch buckles to the straps to be used when wrapping around trees. This proved to be very beneficial when hanging in urban environments, from overhead supports and other fixtures.
When designing the Stuff Sack, I went through many prototypes trying to figure out how to efficiently store the straps and hammock together. Some simple designs, some complicated designs, some with stretchable spandex pouches. At the suggestion of a close friend I made a dual compartment stuff sack with openings at either end, after the first prototype we realized that this was the winner. But I really wanted to make it more transportable, so I decided to add a shoulder strap, which I quickly realized I could design to double as a compression tool.
We do have some designs for accessories such as bug and weather protection. But we are waiting to see how the product performs post Kickstarter.
Our marketing campaign was designed to sell hammocks to people who were not necessarily using them before. We hoped that the video would inspire people to want to go out and hammock. We used models that spent the entire shoot hiking with and hanging in our hammocks. We did not give them any guidance on how to lie in, or use the hammock. We let them come to it naturally, the way most of our customers would.
I hope this communication has answered some of the questions that the forum has.
Hopefully when things calm down, and I'm not running a Kickstarter campaign, 3 jobs and a family, I will have a little more time to participate in the forum and hammock community.
Thank you very much,
Erik Pancy
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