Those pictures look great. The fire kit in particular looks really sharp in that shot as do the unnecessarily complicated eating instruments. I'll also second the appreciation for photos of the products in use (like the hammock picture).
* For the second photo (zipper pull tab/etc), have you tried that on a different color background? I really like it, but I think you'd want to include another picture of it on a much lighter (or white) background.
* The mitten hook looks better without the blob on the bottom, but the blur on the bottom edge is distracting. Just lay it down and shot it from overhead.
* It looks like you're using a lightbox for shooting the smaller stuff, but if not, that will help you get the overhead shot of the mitten hook while still providing decent light.
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