Concentration depends on how you apply it - spraying vs. soaking for instance. See http://jme.oxfordjournals.org/content/27/5/829.abstract for one Army experiment from 1988. They used a 0.5% spray-on concentration and a 0.125%/m^2 "impregnant" solution. These people (http://link.springer.com/article/10....1193304#page-1) used 4ug/cm^2.
I read this and figured it really mattered more WHAT you spray and treat than the concentration though. Thought this was interesting (my emphasis added) https://jme.oxfordjournals.org/content/48/2/327.full:
So I spray my boots and socks every time I go out, DEET my legs quickly, and soak my shorts and t-shirts at the beginning of the season and then not again.No statistically significant differences in number of tick bites were detected between commercial permethrin treatment (19.33%) and the do-at-home permethrin application method (24.67%). The success of permethrin-treated clothing in reducing tick bites varied depending on the specific article of clothing. Subjects wearing permethrin-treated sneakers and socks were 73.6 times less likely to have a tick bite than subjects wearing untreated footware. Subjects wearing permethrin-treated shorts and T-shirts were 4.74 and 2.17 times, respectively, less likely to receive a tick bite in areas related to those specific garments than subjects wearing untreated shorts and T-shirts. Ticks attached to subjects were classified as alive or dead before removal. On subjects wearing untreated outfits, 97.6% of attached nymphs were alive, whereas significantly fewer (22.6%) attached nymphs were alive on subjects wearing repellent-treated outfits. Results of this study demonstrate the potential of permethrin-treated summer clothing for significantly reducing tick bites and tick-borne pathogen transmission.
Good luck.
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