Plus i've always been under the impression that the hammocks were always more for hiking than car camping. A hammock is a light solution to comfortable sleeping which is perfect for hikers and leave no trace people, but when weight is not an issue it's probably more effective to stick to a large tent.

When the word mainstream is used in this thread I don't think it's such as: "hey kids let's go to wal-mart and pick up some hammocks to "rough it" at a campground, but more like people who predominantly buy north face gear and drive hybrids...