Too me it just a matter of knee-jerk product differentiation due to a drop in Clark's market share. I hold little stock in their marketing data.
I think that the Clark's data in question is a testament to the fact they see they have real competition, something they didn't have as much of until the last 2-3 years.
Years past their only competition were arguably lower quality hammocks and/or hammocks that didn't have comparable features (HH with bottom entry only, or HAAB/Speer hammocks without integrated bugnets). Because of this they held a high price point and considered themselves the Cadillacs of hammocks.
The market has changed, Warbonnet and other manufacturers have provided comparable features but at a lower entry price point. They also have been able to provide lighter options and give the users more variety to tarp styles. There is also a broad awakening in the DIY community on how easily similar hammocks can be built.
I would bet that many buyers who would have normally been drawn to the Clark's have been diverted into Warbonnet hammocks or similar product offerings. I would imagine the main drivers would be cost, weight and features. Other manufacturers seem to be taking note of this movement also and are trying to keep up ie (Hennessy now offering double layer, side entry hammocks).
So my whole thought is that they trying to differentiate themselves from the competition, whether their data is accurate or not. I would think they may have actually limited prospective customers who were interested in their product by putting that info out.
Even if their data is correct and the 1.1 and 1.7 materials are not bug proof or are not as durable, I personally am not swayed. I am not looking for a hammock that is absolutely bomb proof and heavier duty. I am a rhinestone hiker, where I am happy to get out 3-4 times a year. I like a lighter hammock and at the $160-200 price point I can get a lot of hammock for my money and with a little care would expect to get 4-5 years of use, after that I am sure I will want to try out the latest/greatest thing.
BG
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