Most people add whatever fees they may incur into their asking price. Bigfoot2 here has broken it out a little further for clarity. It is the same.

What we are differentiating between here is bigfoot2's method or using the options in PayPal to request either a "gifting" of money or requesting that a buyer buy goods and services with a "personal" option, both of which are simply a cheat to get around some fees. Neither of these latter two options is acceptable here for selling goods and/or services. As well as being against HF's Terms of Service, it is also against PayPal's terms of service to use these options for goods and services, the penalty for which is loss of your personal PayPal account. And on top of that, if you buy a good or service using either the Personal or Gift option, you give away any consumer protections you might have had under PayPal's system, so it's a really bad idea, but I digress...