i work at a scout camp during the summer and at the beginning of the summer i was the only one with a hammock. during staff week a couple of the other staffers commented that that i carried my hammock with me wherever i went, i told them that its comfortable and fast relaxation. the next week 3 others had gone out and bought their own. by the end of the summer there was a group of 15 staffers that all had hammocks and set them up whenever we had the chance!! it was amazing seeing scouts come up to us and ask us questions after the days program ended for the day. but the coolest part was half way through the summer the trading post had ordered hammocks and was selling them like hotcakes!!