Thanks guys, I appreciate it!
This really is just a college project. The assignment is to create a business plan based upon a product that is not yet on the market. The idea is for us to conduct real world research and see how well we can do trying to create a plan for a product that does not exist.
We are only required to conduct secondary research (looking stuff up, internet and database searches) but I wanted to do some simple primary research (new research that has not yet been documented - surveys, new studies, questionnaires, etc.)
I am new to hammocking, but what I have realized is that it is a niche market. I decided to make it even harder on myself (starting to rethink it though, this is pretty hard) and try to market a niche within a niche: tree-free hammocks.
I have no money to actually start a business. I have no time to start a business. I have no desire to start a business. This really is just for a school project. BUT, if there is anyone out there who does have the desire to run with these ideas, I would love to see another useful product make its way to the hammock market. Feel free to hijack any of my data or research and run with it.
However, I do not feel that my project will really be "business-ready" in the sense that I will have enough data to realistically start a business. It's just a project, not a real world attempt.
Thanks for all the replies. I really really appreciate it!