If you are talking about use as in an emergency situation, then I'd rather lay in a sweat inducing hammock, than on the hard ground. But that doesn't really include the hiker nor the motoadventure communities. So you're pretty much down to just prepers. And I"m just not convinced that a "hardcore" preper would want a hammock, because lets be honest, it is easier to escape from/hide under a tarp on the ground. And the lack of comfort, means you're automatically more awake and therefore more alert during the night.
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