Originally Posted by
dejoha
1. Weight
2. Functionality/Versatility
**3. Price
4. Durability
5. Comfort
This is tricky!
Weight is important to me because I want a light pack. I think my gear buying choices over the years would pin me as having "weight" as a top priority. If you are targeting backpackers vs. campers, then weight is always going to score high.
On the heels of weight is versatility. I like multi-functional gear, or gear that I can use in more than one way, if possible. "Bells and whistles" only matter if they don't add a weight penalty and can enhance the gear to be used in another way.
Price is relative. If we value something, we will pay for it, but inflated prices are a deterrent. For example, a simple gathered-end hammock can be hand-made for $20 for a thrifty DIY-er. Double that price for a commercially-made hammock. Much more than that, and it is hard for me to see the value. However, if that simple hammock has added value, like a zippered bug net, a asymmetric lay with a foot box, and other whiz-bang innovations that would be more challenging for a DIY-er, than the value jumps quite a bit. I think the red herring here is that price is a function for probably all of these items. Time to do a price elasticity study for each one! :)
Durability is also tricky because I think it is a function of weight and versatility/functionality. Typically heavier items are more durable and probably have more bells/whistles.
Maybe a better question would be to frame this:
Price, Weight, Durability. Pick two.
If you want something durable but lightweight, it's probably space-age, and therefor expensive.
If you want something cheap and light, it's probably not durable.
If you want something Durable but cheap, it's probably heavy.