How 'bout it, Rook and UL advocates?
We can see how well this can work if you all start using the word "ultralight", spelled that way as a tag, and (why not in the title, too?) if that is a motivation or critical feature of the thread you start. That's
ultralight
as a tag, and in the title. Always spelled out once, without abreviation. This can go viral if you all are active carriers, and start coughing "ultralight" when appropriate, until everyone is infected. That's the way sewing got rebranded.