I just had this conversation with a guy that gave me a hitch off the Colorado Trail. He was driving a beat-up Geo Metro. It had no handles inside and when he stopped on the side of the road he climbed out of the car all Dukes of Hazzard style. The tires were bald and one window was taped. However, he was wearing a $65 Underarmour shirt and a back hatch full of top shelf gear. My opinion, a real hiker has more money tied-up in gear than in a car. The way it should be.
I'd still be more than happy to buy (and drink) a $5K bottle of booze. This assumes I can afford to light my Cuben cigars with $100 bills, but hey, a boy can dream.