Like I say, I won't knock anyone's gear (cause I don't want 'em knocking mine), but what works for others is cool if they're happy with it. As for me, I can't see paying $48, much less $70 for a hat. I guess that's the cheapskate in me talking. It does kinda make the idea of a cotton boonie sound a little more attractive, they were comfortable hats, in all fairness for the most part. I'm still trying to convince myself into shelling out $28 for an OR Helios, and I still just can't quite seem to justify it to myself yet.