I've been using the Velcro Free Magic for some time now and like it for where I do use Velcro. It is softer than regular Velcro, the backing isn't as stiff. That also makes it more flexible.
Also, it is lighter than regular Velcro, even lighter than most or all zippers. I have compared the weight of the Free Magic with all the zippers I could get my hands on and it is lighter than any I compared.