I saw that it`s available via iTunes after the fact.
I created a couple of references from information that I gleaned from the Internet. It took about an hour to format everything. Once that is done it`s just a matter of attaching an iPad to make sure the formatting is correct. If you already have the information, i.e., a word document, etc., then it`s just a matter of dropping it into the application. Give it a try, you won`t be disappointed. Not to mention that you can update each version as necessary and then upload it to Apple. I wish more publishers would jump on this application, especially universities. It makes reading a whole new experience. I think the reason the Apple version is not popular is because Amazon is so well known. I didn`t even know it was available in iTunes until this morning. I`ll admit the books/textbooks available via iTunes are very small compared to Amazon. But the experience in Apple`s new application is so much more enjoyable to read.
When Kindle`s new layout is available let me know, I`d like to see if they at least improve the picture viewing.