Because it clutters the forum, especially for folks who use the "new posts" function. And because that's one more thing for the mods to work on that doesn't add to HF's primary mission of discussing hammocks.
I guess this comment settles the debate in my mind. I do use the "Today's Posts". I can see them getting cluttered with stuff that does not enhance this site. I like the site the way it is (except, when I get corrected by the Mods.) LOL
It seems like I am having a little problem with too much gear, I really need to cut down my on line shopping. I like using small businesses for my shopping needs. That is a part of HF, cottage vendors.