I did get a chance to see one up close at the 3rd Annual Florida Hang. ItsAndy was doing a product review on it. You can tell the guy who designed this was a sailor. The suspension system uses Harken blocks which is some pretty serious hardware.
I can see where it would not be the right fit for most, but for someone like my friend who does kayaking excursions and sometimes has to make camp on a beach, it saves him the trouble of having to carry both a tent and a hammock.