ENO DN was my first hammock. Second hammock, also a ENO DN puchased as the One-Link system. This was attractive in the same way that a all-inclusive resort at an exotic local is attractive; every-thing you need with one purchase decision.
Cost wise, I beleive the ENO is reasonably and attractively priced. This is especially true when it is the only, or best option on the shelves of the local retailer. As a entry into this hobby I believe ENO is providing a great service.
That said, I now own more comfortable hammocks. There are craftsmen on this site providing greater value. However, I would not own $$$$ worh of hammocks and accessories had I not been able to pick up that first ENO DN at a local mass merchant.
Regarding the cottage vendors here- their products would likely cost 2-3x more if offered at REI or other retailer.