The challenge is in the first post:
"The idea is simple, spend the night outside at least once a month. You pick the day, the location, and the gear. Take a pic and share your night out. No matter where you live one night a month for a year is guaranteed to put you and your gear through a variety of conditions. It doesn't matter if you pick the nicest day of the month to string your hammock in the back yard, the state park, or a remote wilderness area as long as you sleep a night a month for a year. This isn't intended to be a super hardcore test or anything, just a fun way to encourage everyone to get out year round and figure out what works."
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