Couple thoughts....
First, I think some people may be buying a hammock more for lounging around in camp than full time use. It certainly seems that way in XexorZ's initial post from the way the ENO's are being marketed.
Second, the way things are, it is easy to understand a family deciding to spend week's vacation at a campground rather than going for a cruise or trip to Disney or elsewhere. From my perspective, an inexpensive tent from any of the big box stores is a more likely candidate for such trips.
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