The pelt of the animal comment threw me for a sec., but I think Narwhalin nailed it on the head as to why we won't ever see more than a blurb or two in a magazine.
As far as Backpacker being in the real worl... I don't think they have ever really been there and most people know it. Of the people I know around here I can't think of anyone who actually got themselves a subscription, it's been christmas present subscriptions or skimming at a bookstore. I'll skim if I find time but honestly it's to check for stove or bag comparisons and the possibility of a trail close to here that I haven't heard about... first aid, emergency response, and orienteering have not changed enough over time for me to feel I need to be updated monthly by magazine full of adds. Read the Complete Walker from the library and take a first responder course and you'll be more satisfied with the time and money you've spent than if you had a subscription.
For me it's no biggie if some mag doesn't want to show hammocks I'll just continue to show them to my friends and encourage them to show them to their's.