Very cool concept.
Seems they've rented out the entire 140-acre Camp Zehnder YMCA camp for a two-day music festival, with camping! Tickets are $45 for the two-day, two-night festival, which includes two nights' camping from what I can tell.
Looks like a bunch of Jersey shore talent, with other bands from the Northeast (over 30 bands). I've never heard of any of these bands, except for Loose Fit. My son's best friend is the lead guitarist (he, and the rest of the band, spend a lot of time at my house, eating my food, and generally making themselves at home).
I do know that my local coffee roaster, Booskerdoo, is supplying the coffee. He thinks he's gonna make a killing selling coffee and bagels for hungover hippies out in the fields.
They better allow hammock camping! I'm gonna go scope out the site between now and then.