If someone from Hammock Forum is able to get 500 likes on Facebook or YouTube for a post about Madtree you will give them a free hammock. That way you are getting free marketing from a hundred or so people on multiple platforms instead of your own Facebook page. Liking companies on Facebook to win free stuff now has become so overdone that when you see someone like a company on Facebook you know it isn't because they like them but because they are trying to get something for free and the like is disregarded.
If you have people posting personal comments about the company it is more likely to be effective, anyone can than do a quick search for your company on Facebook or Google and you still get your name out there.
Just an idea.
This is indeed a nice idea, maybe we'll consider this for our future campaigns.