This really isn't a complicated scheme designed to do anything...and HF is not claiming content ownership of the ideas and designs shared here. The *entire* intent of the announcement is to prevent some unscrupulous person out there from using the HF name or logo to market gear.
HF will be and always has been about the free exchange of ideas related hammocks and hammock camping.
*Let's not let this devolve into an armchair lawyer discussion*
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