I did the exact same thing! At $40 it was a steal, but when it came in I had the exact same issues! Like why is it red, why is it so heavy and rated at 12oz, it doesn't say UL anywhere, etc.. But when I type in SBH-01 on google, most results seem to indicate that it's the Skeeter Beeter UL, perhaps an older version of it.
I think the only gripe is that if you weighed it at 31oz with their suspension, and the latest UL model is 20oz with their suspension, then I've got an extra 9oz I wasn't expecting to lug around. But whatever, it was cheap and will be great for day-to-day use, if not on longer backpacking expeditions.