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  1. #1
    Rat's Avatar
    Join Date
    Oct 2006
    Location
    Bertram, Texas
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    How about a Hammock LEAP Index?

    This years LEAP (Leveraging Emotional Attachment for Profits) Index has been published and, surprisingly, the top brands in the index are: Ipod, Iphone, Xbox, Wii...Not what I would expect in an economy like the one we have now. 20 years ago Hellman's Mayonnaise was No. 1!

    The index attempts to relate emotional attachment to brands by using a 0-10 scale; giving a 9/10 to a brand means you are emotionally attached to that brand and are likely to buy even if it is higher priced than a similar product; the reason is not factored (recorded) the level of loyalty is what this index is about.

    So I thought I would ask about a Hammock Community LEAP Index. Instead of listing every Hammock and Hammock Accessory Brand I thought I would pose it a little differently. When you think of your Hammock system, what three items really stand out as best to you; brands that you will buy again that are either directly related to Hammock lifestyles or indirectly related (IOW, contributing brands to the hammock community though not limited to hammocking only).

    So, list three brands that you would rate as 9/10 on a survey such as this and they can also be a retailer (for instance, Amazon.com was on the LEAP Index).

    So what 3 brands or outlets trip your emotional hammock trigger?

    Mine: (No particular order)
    1) Tree to Tree Trail Gear
    2) Molly MacGear
    3) JRB

    I have been watching the hammocking community grow over the last few years; and even though there is lots of room for growth, just because it is a relatively new industry, I am encouraged by the growth of places like SPEER Hammocks, T-to-T Gear, Warbonnet, Whoopie Slings, Arrow Head and all the others in the past year. This years LEAP Index tells me we are willing to spend our money on recreation and entertainment even, or especially, in a bad economy.

    Congratulations to all those who have stepped out into this field; I hope your returns are greater than your expectations!
    "I aim to misbehave." - Capt. Mal Reynolds
    Mind of a Rat Youtube Channel

  2. #2
    beep's Avatar
    Join Date
    Jul 2009
    Location
    Minneapolis, MN
    Hammock
    WB BB 1.1 dbl
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    MacCat Dlx SpinnUL
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    My top three would be:
    1. Hammock Gear (impressive products from genuinely nice people)
    2. Warbonnet (great products...tweaked to near perfection)
    3. ULA (well, ULA is for packs and not hammock gear strictly, but their products are a HUGE part of my ability to enjoy the backpacking/hanging experience).
    "The more I carry the happier I am in camp; the less I carry the happier I am getting there" - Sgt. Rock

  3. #3
    Knotty's Avatar
    Join Date
    Mar 2009
    Location
    Denville, NJ, USA
    Hammock
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    I tend to DIY instead of buy so I just have one, Jacks-r-Better (JRB).

    Those guys really think things through and they spend a lot of time on the trail so you know you're getting an optimized product.
    Knotty
    "Don't speak unless it improves the silence." -proverb
    DIY Gathered End Hammock
    DIY Stretch-Side Hammock
    Stretch-Side "Knotty Mod"
    DIY Bugnet

  4. #4
    Senior Member Cannibal's Avatar
    Join Date
    May 2007
    Location
    Denver, CO
    Hammock
    Warbonnet ON!
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    SuperFly or MacCat
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    Yikes! Only three?

    Warbonnet Outdoors
    OES
    Whatever Dutch makes this week.
    Trust nobody!

  5. #5
    Senior Member
    Join Date
    Sep 2008
    Location
    Auburn, MA
    Hammock
    JRB BMB
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    JRB 11'x10'
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    JRB TQ / UQ set
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    JRB tri-glide
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    402

    One guess...

    Look at my answers to the following profile questions:

    Hammock of choice

    Tarp of choice

    Insulation type

    Suspension
    Love my JRB BMB

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