Page 1 of 2 12 LastLast
Results 1 to 10 of 18

Thread: Jack's Logo

  1. #1
    Senior Member eflat7's Avatar
    Join Date
    Nov 2006
    Location
    Pinebluff, NC
    Hammock
    Eno Doublenest
    Tarp
    OES Standard
    Insulation
    AHE KAQ
    Suspension
    Amsteel w\MSH
    Posts
    1,474
    Images
    37

    Jack's Logo

    Just curious about how you came up with the name Jacks R' Better, and the logo?

    I have always wondered since I joined HF.

  2. #2
    Senior Member angrysparrow's Avatar
    Join Date
    Apr 2007
    Location
    near Memphis, TN
    Hammock
    WB Traveler
    Tarp
    ZPacks CF
    Insulation
    Te-Wa / HG / WB
    Suspension
    Whoopie Hooks
    Posts
    9,686
    Images
    92
    It is run by Jack and Jack. Perfect poker reference.
    “I think that when the lies are all told and forgot the truth will be there yet. It dont move about from place to place and it dont change from time to time. You cant corrupt it any more than you can salt salt.” - Cormac McCarthy

  3. #3
    Senior Member eflat7's Avatar
    Join Date
    Nov 2006
    Location
    Pinebluff, NC
    Hammock
    Eno Doublenest
    Tarp
    OES Standard
    Insulation
    AHE KAQ
    Suspension
    Amsteel w\MSH
    Posts
    1,474
    Images
    37
    Well there ya go!

  4. #4
    Senior Member DGrav's Avatar
    Join Date
    Oct 2006
    Location
    Langhorne, PA
    Hammock
    JRB Bear Mountain Bridge v2
    Tarp
    JRB 11 X 10
    Insulation
    JRB Quilts
    Suspension
    Webbing, TG, & DC
    Posts
    412
    Trivia: Which one's the Jack of hearts?
    JRB Beta Tester http://www.jacksrbetter.com/ ... Home of the Original Nest Under Quilt, No Sniveller Universal Quilt and Bear Mountain Bridge Hammock.

    Brewer CoFounder - Local Nano

  5. #5
    MedicineMan's Avatar
    Join Date
    Dec 2006
    Location
    Roan Mountain,TN
    Hammock
    Traveler with HNO AirShip
    Tarp
    HNO AirShip
    Insulation
    Leiglo 5/50
    Suspension
    Everything Dutch
    Posts
    5,601
    Images
    76
    In my limited exposure to the Jack(s) I'd have to give the genteel/warm/nuturing nod to Smee

  6. #6
    Peter_pan's Avatar
    Join Date
    Oct 2006
    Location
    virginia
    Hammock
    JRB BMBH
    Tarp
    JRB 11x10 Cat Tarp
    Insulation
    JRB UQ of season
    Posts
    2,699
    Images
    2

    Jrb Logo

    Angry Sparrow is right about the two guys named Jack... But poker really did not have anything to do with the logo...Unless you consider the play on every business start up as a gamble.

    Back in '03 when we made and tested the original JRB Nests we entered the Spring of '04 questioning if others would be interested in these under quilt things...Well, before we could get to Trail Days 04 for the initial offering, the first batch was sold out...From that batch, the earliest purchaser of a JRB quilt that is still an active HF, then WB-hammock forum, member is Medicine Man...He ordered JRB Nest #2.

    Flash back to the spring of '04...We talked thru several name options; all had something to do with our names... We wanted the then very small hammock community to know who the folks were bringing out The Under Quilt... This venture needed a face, a personal guarantee, to work in the face of a fraud that was perpetrated on hammockers a month or so earlier... The name Jacks 'R' Better was the eventual winner because It combined our Names with our belief that the Nest, our answer to warmth in hammocks, was, "A Better Answer" to the then prevailing windshield reflector pads, military pads or the ubitiquous WW pads...After almost seven years of working to establish the virtue of the under quilt, it is now pretty much accepted as the best approach to hammock insulation...While other UQ makes have come and gone their existence has validated the original UQ approach.

    FWIW, Go-lite's re-entry into the world of quilts three years ago was another major validation of then Nunatak and JRB and top quilts.

    Back to the Logo... Back then, as now, JRB primary mission statement was to enable four season hammock camping and to make it available at an affordable level....Since we intended to lead through time to facilitate our goal to support a main stream camping style we also developed a LOGO strategy.

    Not unlike Mt Hardware, who many years before used the hex nut and their name as a logo and then when they were becoming a household brand dropped the words... JRB adapted the Jack of hearts and the Jack of Spades, with the over arching "Jacks 'R' Better"... The day is approaching when the Logo will simply be the two cards.

    We are frequently asked why Hearts and Spades... Truth is that Smee thought they were the best looking jacks...FWIW, the surrounding lore includes...They are the one eyed jacks... and every youngster at heart knows the one eyed jacks are wild...Many have heard me tell, around the campfire at a hang or in the evening rap sessions at Trail Days that the Jacks are bridge players not poker players... And that hearts and spades are the major suits...And JRB is the major leader in hammock insulation and accessories... So it all works.

    The last details came the Friday night of Trail Days '04... The vending area was quiet and the fledgling Jacks were dinner guests of Ed Speer and Karen, of Speer hammocks...As we sat eating dinner on across the midway, Karen looked over at our booth and said, "You guys need to tell folks what you do, some were asking her earlier if you were an Indian gaming casino"...After that weekend the smaller words, " Quilts and Hiking Gear" were added in red.

    That is the story and I'm sticking to it...

    Pan
    Ounces to Grams.

    www.jacksrbetter.com ... Largest supplier of camping quilts and under quilts...Home of the Original Nest Under Quilt, and Bear Mountain Bridge Hammock. 800 595 0413

  7. #7
    New Member Dale's Avatar
    Join Date
    Feb 2007
    Location
    Listowel, ON
    Hammock
    HH Exped Asym with 2Qmod#2
    Tarp
    HH Silnylon Hex
    Insulation
    HG Incubator 20d
    Suspension
    Custom
    Posts
    47
    Great background and I must say, as an owner of 3 quilts, one tarp, one hood and the "down to earth" pad, I am a user and a fan.

  8. #8
    2Questions's Avatar
    Join Date
    Nov 2006
    Location
    Lititz, PA
    Hammock
    HH Explorer w/ Zipper Mod #4
    Tarp
    ZQ Special w/mods
    Insulation
    Down
    Suspension
    Slings/straps
    Posts
    2,395
    Images
    146
    Thanks Jack,
    I've enjoyed the many conversations with you and Smee, but never knew the history of JRB either. Fills in the gaps and deepens the appreciation for what you guys have accomplished in the hammocking world.
    Health to you both and prosperous business for many years to come....
    2Q
    2QZQ Hammock Specialties
    Specializing in:
    Hennessy Hammock zipper modifications
    Sewn on Tarp doors, Pole Pockets, and Grizz Beaks
    Ridgeline and gear organizers, peak storage bags, UQ protectors,
    and More!

    "The difference between genius and stupidity is.... genius has its limits" - Albert Einstein

  9. #9
    Senior Member Just Jeff's Avatar
    Join Date
    Oct 2006
    Location
    Charlottesville, VA
    Hammock
    Blackbird
    Tarp
    MacCat Standard
    Insulation
    Winter Yeti, MWUQ4
    Suspension
    Whoopie Slings
    Posts
    8,012
    Images
    32
    Jack - out of curiosity, what number of Nest+NS did I get?
    “Republics are created by the virtue, public spirit, and intelligence of the citizens. They fall when the wise are banished from the public councils because they dare to be honest, and the profligate are rewarded because they flatter the people, in order to betray them.” ~Judge Joseph Story

    - My site: http://www.tothewoods.net/
    - Designer, Jeff's Gear Hammock / Pack Cover by JRB

    IMPOSSIBLE JUST TAKES LONGER

  10. #10
    Knotty's Avatar
    Join Date
    Mar 2009
    Location
    Denville, NJ, USA
    Hammock
    DIY Stretch-Side
    Tarp
    DIY Cat Cut Hex
    Insulation
    Phoenix and Nest
    Suspension
    cinch buckles
    Posts
    4,448
    Images
    227
    Interesting history. By the way, what was the fraud perpetrated on hammockers you reference?
    Knotty
    "Don't speak unless it improves the silence." -proverb
    DIY Gathered End Hammock
    DIY Stretch-Side Hammock
    Stretch-Side "Knotty Mod"
    DIY Bugnet

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •